I started working with SyncThink in Holliston, Massachusetts my Sophomore year, as a Graphic Design and Marketing Associate. The company later evolved to NeuroSync, where I led the brand identity design revamp.
The company needed a new cohesive image and the right marketing collateral to go with it. Because the team still liked a lot of established design features, I was able to stay within the same idea, but take it a step forward. Once all logos, colors, and type sets were created, I spent most of my time perfecting the brand guidelines. These guidelines could then easily be translated to all other marketing and advertising material such as business cards, brochures, slide decks, and more.
